I have 5+ years of experience in user research, product design, product strategy and building startups.
I’ve researched, designed and built product at Hopscotch, Customer.io, Venmo, Koko and Etsy.
My work informed the current design of Venmo, helped Hopscotch be featured as Best New Apps in the App Store, and enabled Customer.io, as a team of 3, reach near-profitability within 18 months.
I am passionate about using technology to deepen our love for ourselves and each other. I am a lover of and believer in humanity.
Work I'm especially proud of
Research I conducted when Venmo was a team of 5 in 2011 was instrumental in redesigning the app to the design that still exists today. The main change was elevating the feed which was essential for social proof and establishing credibility for hesitant adopters. Ethnographic research I conducted also helped focus the product and team on peer-to-peer payments instead of venturing into B2C payments.
Head of Product, Designer, Researcher
Led user research, product strategy, product design and product development for the multi-award winning app with over 7MM downloads.
Researched, designed and launched a complete overhaul of the app. Also responsible for many features to increase user retention including launching a community, embedded video tutorials, challenges, life-cycle emails, a community forum, and new language features.
User research techniques spanned user surveys, quick fly-bys, in-depth user interviews, UI/usability testing, in-app experiments, and MVP prototypes to vet product assumptions throughout the development cycle.
Design work included sketching and testing wireframes, designing high-res mocks for engineers, and eventually managing a designer.
Head of Product, 1st Employee, Lead Front-end Developer
Defined product principles, conducted user-research, designed, coded (front-end) and launched numerous new features including user profiles, email analytics, a new type of email campaign, A/B testing, and a more intuitive, powerful email rules builder.
3 person team reached profitability in 18 months. Customer.io has over 900 paying customers including Trello, Shutterstock, and DigitalOcean.
Product Manager, iPhone and Android Apps
Launched the lists feature on the Android app and a number of other low-hanging product opportunities. Design changes I worked on led to a non-trivial increase in checkout conversion on the Android app.
Koko is a USV-backed startup building a therapy bot that integrates with Kik and Facebook messenger. I conducted usability testing, tested product-market fit, and synthesized actionable insights for the team, which they are currently implementing.
I studied human-centered design at the Stanford d.school, where I realized that my love of watching people and observing nuanced behavior had a practical application :)
I studied under David Kelley (founder of IDEO) and Bill Burnett, who taught me the great life lessons of learning through failure and using understanding to direct action.